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A Framework for Marketing Management 6th Edition PDF Book

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A Framework for Marketing Management 6th Edition PDF Book by Philip Kotler

Paperback: 352 pages

Publisher: Pearson; 6 edition (11 Jun. 2015)

Language: English

ISBN-10: 1292093145

ISBN-13: 978-1292093147

Instant download after payment.

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A Framework for Marketing Management 6th Edition PDF Book by Philip Kotler

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Paperback: 352 pages

Publisher: Pearson; 6 edition (11 Jun. 2015)

Language: English

ISBN-10: 1292093145

ISBN-13: 978-1292093147

Instant download after payment.

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