Business Communication Today - Global Edition, 14th Edition - TRH

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Business Communication Today - Global Edition, 14th Edition

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Business Communication Today – Global Edition, 14th Edition

$40.00 $12.00

Business Communication Today, Global Edition, 14th Edition by Courtland L. Bovee, John V. Thill

Digital PDF Book.

ISBN 9781292215341
Edition 14th
Published date – 18/07/2017
Published by – Pearson Higher Ed USA
Pages – 704
Instant PDF Download.

Description

Business Communication Today, Global Edition, 14th Edition by Courtland L. Bovee, John V. Thill

For courses in Business Communication.

Technology and communication intersect to prepare students for the workplace

Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing.

With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all students, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organisation, Business Communication Today introduces, develops, and reviews major concepts to maximise understanding.

Table of Contents:

1. Professional Communication in a Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

3. Communication Challenges in a Diverse, Global Marketplace

4. Planning Business Messages

5. Writing Business Messages

6. Completing Business Messages

7. Digital Media

8. Social Media

9. Visual Media

10. Writing Routine and Positive Messages

11. Writing Negative Messages

12. Writing Persuasive Messages

13. Finding, Evaluation, and Processing Information

14. Planning Reports and Proposals

15. Writing and Completing Reports and Proposals

16. Developing Presentations in a Social Media Environment

17. Enhancing Presentations with Slides and Other Visuals

18. Building Careers and Writing Résumés

19. Applying and Interviewing for Employment

ISBN 9781292215341
Edition 14th
Published date – 18/07/2017
Published by – Pearson Higher Ed USA
Pages – 704

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