Consumer Behavior 11th Global Edition by Leon G. Schiffman, Joseph Wisenblit
The text that set the standard for consumer behavior study.
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.
Please note that the product you are purchasing does not include MyMarketingLab.
Digital PDF Book: 492 pages
Publisher: Pearson 11 Edition (15 May 2014)
Instant download after payment.