Consumer Behavior 11th Global Edition by Leon G. Schiffman - TRH

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Consumer Behavior 11th Global Edition by Leon G. Schiffman

$38.00 $15.00

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Consumer Behavior 11th Global Edition by Leon G. Schiffman

$38.00 $15.00

Consumer Behavior 11th Global Edition by Leon G. Schiffman, Joseph Wisenblit

Digital PDF Book: 492 pages

Publisher: Pearson 11 Edition (15 May 2014)

Language: English

ISBN-10: 9780273787136

ISBN-13: 978-0273787136

ASIN: 0273787136

Instant download after payment.

Description

Consumer Behavior 11th Global Edition by Leon G. Schiffman, Joseph Wisenblit

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Please note that the product you are purchasing does not include MyMarketingLab.

Digital PDF Book: 492 pages

Publisher: Pearson 11 Edition (15 May 2014)

Language: English

ISBN-10: 9780273787136

ISBN-13: 978-0273787136

ASIN: 0273787136

Instant download after payment.

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