Consumer Behavior Buying Having Being 12th Edition - TRH

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Consumer Behavior Buying Having Being 12th Edition

$34.00 $12.00

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Consumer Behavior Buying Having Being 12th Edition

$34.00 $12.00

Consumer Behavior Buying Having Being 12th Edition by Michael R. Solomon.

Author(s): Solomon, Michael R
Publisher: Pearson
Year: 2017
ISBN: 978-0-13-412993-8; 0134129938; 1-292-15310-5; 978-1-292-15310-0; 334-380-283-2

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Consumer Behavior Buying Having Being 12th Edition PDF Book by Michael R. Solomon.

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

Table of Content of the book:

PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR

  1. Buying, Having, and Being: An Introduction to Consumer Behavior
  2. Consumer and Social Well-Being

PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR

  1. Perception
  2. Learning and Memory
  3. Motivation and Affect
  4. The Self and Gender Identity
  5. Personality, Lifestyles, and Values

PART 3: CHOOSING AND USING PRODUCTS  

  1. Attitudes and Persuasive Communications
  2. Decision Making
  3. Buying, Using, and Disposing

PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS 

  1. Group Influences and Social Media
  2. Income and Social Class
  3. Subcultures
  4. Culture

Title: Consumer Behavior: Buying, Having, and Being
Author(s): Solomon, Michael R
Publisher: Pearson
Year: 2017
ISBN: 978-0-13-412993-8; 0134129938; 1-292-15310-5; 978-1-292-15310-0; 334-380-283-2

Digital PDF Book

Instant download after payment.

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