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Consumer Behaviour and Analytics 1st Edition PDF Book

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Consumer Behaviour and Analytics 1st Edition PDF Book by Andrew Smith

PDF Book: 216 pages

Publisher: Routledge; 1 edition (August 13, 2019)

Language: English

ASIN: B07S4NM8XV

Instant download after payment.

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Consumer Behaviour and Analytics 1st Edition PDF Book by Andrew Smith

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making.

PDF Book: 216 pages

Publisher: Routledge; 1 edition (August 13, 2019)

Language: English

ASIN: B07S4NM8XV

Instant download after payment.

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