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Digital Marketing Strategy An Integrated Approach to Online Marketing PDF Book

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Digital Marketing Strategy An Integrated Approach to Online Marketing PDF Book by Simon Kingsnorth

PDF Book: 336 pages

Publisher: Kogan Page; 1 edition (3 May 2016)

Language: English

ISBN-10: 074947470X

ISBN-13: 978-0749474706

Instant download after payment.

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Description

Digital Marketing Strategy An Integrated Approach to Online Marketing PDF Book by Simon Kingsnorth

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.

PDF Book: 336 pages

Publisher: Kogan Page; 1 edition (3 May 2016)

Language: English

ISBN-10: 074947470X

ISBN-13: 978-0749474706

Instant download after payment.

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