Global Marketing 7th Edition PDF Book
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Global Marketing 7th Edition PDF Book by Warren J. Keegan, Mark C. Green
PDF Book: 592 pages
Publisher: Prentice Hall; 7 edition (January 30, 2012)
Language: English
ISBN-10: 9780132719155
ISBN-13: 978-0132719155
ASIN: 0132719150
Instant download after payment.
Description
Global Marketing 7th Edition PDF Book by Warren J. Keegan, Mark C. Green
The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
PDF Book: 592 pages
Publisher: Prentice Hall; 7 edition (January 30, 2012)
Language: English
ISBN-10: 9780132719155
ISBN-13: 978-0132719155
ASIN: 0132719150
Instant download after payment.
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