Description

Global Marketing 7th Edition PDF Book by Warren J. Keegan, Mark C. Green

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

The seventh edition examines the effect of the global financial crisis on global marketing strategy.

PDF Book: 592 pages

Publisher: Prentice Hall; 7 edition (January 30, 2012)

Language: English

ISBN-10: 9780132719155

ISBN-13: 978-0132719155

ASIN: 0132719150

Instant download after payment.