Instructor's Resource Manual for Integrated Advertising, Promotion, and Marketing Communications - TRH

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Instructor's Resource Manual for Integrated Advertising, Promotion, and Marketing Communications

$20.00

Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications

$20.00

Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications 8th Edition Book

Instructor’s Resource Manuals for all 15 chapters of the book

All Instructor’s Resource Manuals for Integrated Advertising, Promotion, and Marketing Communications 8th Edition Book are in WORD format.

Instant download after payment.

Description

Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications 8th Edition Book

With the help of the Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications you will be able to conduct brilliant lessons, lectures or seminars. Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications provides the full information and instructions on how to conduct classes, which questions to ask, and all answers to those questions. With the help of it you will be 100 percent ready for the classes which you are going to conduct.

By purchasing this Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications 8th Edition Book, you will get Instructor`s Resource Manuals for the following chapters of the book:

  1. Integrated Marketing Communications
  2. Brand Management
  3. Buyer Behaviors
  4. The IMC Planning Process
  5. Advertising Campaign Management
  6. Advertising Design
  7. Traditional Media Channels
  8. Digital Marketing
  9. Social Media
  10. Alternative Marketing
  11. Database and Direct Response Marketing and Personal Selling
  12. Sales Promotions
  13. Public Relations and Sponsorship Programs
  14. Relations and Ethical Concerns
  15. Evaluating an Integrated Marketing Program

All Instructor’s Resource Manual for Integrated Advertising, Promotion, and Marketing Communications 8th Edition Book are in WORD format.

Instant download after payment.

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