International Business The New Realities 4th Global Edition Book - TRH

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International Business The New Realities 4th Global Edition Book

$39.00 $22.00

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International Business The New Realities 4th Global Edition Book

$39.00 $22.00

International Business The New Realities 4th Global Edition By S. Tamer Cavusgil, Gary Knight, John Riesenberger

Digital PDF Book

Publisher: P; Third Edition edition (2016)

Language: English

ISBN-10: 9781292152837

ISBN-13: 978-1292152837

ASIN: 1292152834

Instant download after payment.

Description

International Business The New Realities 4th Global Edition By S. Tamer Cavusgil, Gary Knight, John Riesenberger

For courses in Business.

International Business: A Millennial Approach

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.

Digital PDF Book

Publisher: P; Third Edition edition (2016)

Language: English

ISBN-10: 9781292152837

ISBN-13: 978-1292152837

ASIN: 1292152834

Instant download after payment.

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