Marketing An Introduction 13th Edition Book - TRH

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Marketing An Introduction 13th Edition Book

$99.00 $30.00

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Marketing An Introduction 13th Edition Book

$99.00 $30.00

Marketing: An Introduction 13th Edition Book by Gary Armstrong, Philip Kotler

Series: Marketing: An Introduction

Digital PDF Book: 642 pages

Publisher: Pearson; 13 edition (February 6, 2016)

Language: English

ISBN-10: 013414953X

ISBN-13: 978-0134149530

Instant download after payment.

Description

Marketing: An Introduction 13th Edition Book by Gary Armstrong, Philip Kotler

For undergraduate courses on the Principles of Marketing.

An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach

Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

Series: Marketing: An Introduction

Digital PDF Book: 642 pages

Publisher: Pearson; 13 edition (February 6, 2016)

Language: English

ISBN-10: 013414953X

ISBN-13: 978-0134149530

Instant download after payment.

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