Marketing Research: An Applied Orientation 6th Edition - TRH

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Marketing Research: An Applied Orientation 6th Edition

$11.00

Marketing Research: An Applied Orientation 6th Edition

$11.00

Marketing Research: An Applied Orientation 6th Edition by Naresh K. Malhotra.

Digital PDF Book: 897 pages

Publisher: Pearson; 6th edition (July 17, 2009)

Language: English

ISBN-10: 0136085431

ISBN-13: 978-0136085430

Instant download after payment.

Description

Marketing Research: An Applied Orientation 6th Edition by Naresh K. Malhotra

Marketing Research: An Applied Orientationtakes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions.
Introduction to Marketing Research; Defining the Marketing Research Problem and Developing an Approach; Research Design; Exploratory Research Design: Secondary Data; Exploratory Research Design: Qualitative Research; Descriptive Research design: Survey and Observation; Causal Research Design: Experimentation; Measurement and Scaling: Fundamentals and Comparative Scaling; Measurement and Scaling: Noncomparative Scaling Techniques; Questionnaire and Form Design; Sampling: Design and Procedures; Sampling: Final and Initial Sample Size Determination; Field Work; Data Preparation; Frequency Distribution, Cross-tabulation, and Hypothesis Testing; Analysis of Variance and Covariance; Correlation and Regression; Discriminant and Logit Analysis; Factor Analysis; Cluster Analysis; Multidimensional Scaling and Conjoint Analysis; Structural Equation Modeling and Path Analysis; Report Preparation and Presentation; International Marketing Research

The comprehensive, practical, and balanced coverage presented in this text is ideal for readers that want an in-depth understanding of market research.

Digital PDF Book: 897 pages

Publisher: Pearson; 6th edition (July 17, 2009)

Language: English

ISBN-10: 0136085431

ISBN-13: 978-0136085430

Instant download after payment.

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