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Social Media Marketing Emerging Concepts and Applications 1st Edition PDF Book

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Social Media Marketing Emerging Concepts and Applications 1st Edition PDF Book by Githa Heggde, Shainesh

PDF Book: 249 pages

Publisher: Palgrave Macmillan; 1st ed. 2018 edition (February 8, 2018)

Publication Date: February 8, 2018

Language: English

ASIN: B079PWRLSS

Instant download after payment.

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Description

Social Media Marketing Emerging Concepts and Applications 1st Edition PDF Book by Githa Heggde, Shainesh

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to “hear” about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers.

PDF Book: 249 pages

Publisher: Palgrave Macmillan; 1st ed. 2018 edition (February 8, 2018)

Publication Date: February 8, 2018

Language: English

ASIN: B079PWRLSS

Instant download after payment.

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