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Strategic Brand Management Global Edition 4th Edition

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ISBN – 9780273780045
Edition – 4th
Published date – 01/10/2012
Published by – Pearson Higher Ed USA

Description

Strategic Brand Management 4th Edition PDF Book by Kevin Keller Strategic Brand Management

For students, managers and senior executives studying Brand Management.

Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

ISBN – 9780273780045
Edition – 4th
Published date – 01/10/2012
Published by – Pearson Higher Ed USA

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