Strategic Brand Management Global Edition 4th Edition
Strategic Brand Management 4th Edition PDF Book by Kevin Keller Strategic Brand Management
For students, managers and senior executives studying Brand Management.
Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.
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