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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition

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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews, Terence A. Shimp

This Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews, Terence A. Shimp contains test banks for all chapters of the book.

All test banks are in WORD format.

Instant download after payment.

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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews, Terence A. Shimp

This Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews, Terence A. Shimp contains tests for all chapters of the book. Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews, Terence A. Shimp will help you to conduct brilliant assessment of your student, and moreover, you will save your time during checking process because all answers are included.

This test bank pack contains test banks for the following chapters of the Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews, Terence A. Shimp:

  1. An Overview of Integrated Marketing Communications.
    2. Enhancing Brand Equity and Accountability.
    3. Brand Adoption, Brand Naming and Intellectual Property Issues.
    4. Environmental, Regulatory and Ethical Issues.
    5. Segmentation, Targeting, and Positioning.
    6. The Communications Process and Consumer Behavior.
    7. The Role of Persuasion in IMC.
    8. IMC Objective Setting and Budgeting.
    9. An Overview of Advertising Management.
    10. Effective and Creative Ad Messages.
    11. Endorsers and Message Appeals in Advertising.
    12. Traditional Ad Media.
    13. Digital Media: Online, Mobile and App Advertising.
    14. Social Media.
    15. Direct Marketing, CRM, and Other Media.
    16. Media Planning and Analysis.
    17. Measuring Ad Message Effectiveness.
    18. Sales Promotion Overview and the Role of Trade Promotion.
    19. Consumer Sales Promotion: Sampling and Couponing.
    20. Consumer Sales Promotion: Premiums and Other Promotions.
    21. Public Relations, Content Marketing, Viral Marketing, and Sponsorships.
    22. Packaging, POP Communications, and Signage.
    23. Personal Selling.

This Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews, Terence A. Shimp contains test banks for all chapters of the book.

All test banks are in WORD format.

Instant download after payment.

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