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Test Bank for Global Marketing 10th Edition

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Test Bank for Global Marketing 10th Edition by Mark C. Green, Warren J. Keegan

17 test banks for all 17 chapters of the Global Marketing Book.

Instant download after payment.

Description

Test Bank for Global Marketing 10th Edition by Mark C. Green, Warren J. Keegan

This test bank aid will help you to highlight your strengths and weaknesses. This takes the guesswork out of studying and allows you to pinpoint the areas where you need improvement. Spend your time more efficiently by focusing on any weaknesses and you will soon be an expert across the board. Moreover, you may use this test bank for assessment of your students during or at the end of the Global Marketing module.

Test Bank for Global Marketing 10th Edition book with all answers by Mark C. Green, Warren J. Keegan. In this test bank you will find test banks in Word format with all answers for the following chapters of for Global Marketing 10th Edition book:

  1. Introduction to Global Marketing
  2. The Global Economic Environment
  3. The Global Trade Environment
  4. Social and Cultural Environments
  5. The Political, Legal, and Regulatory Environments
  6. Global Information Systems and Market Research
  7. Segmentation, Targeting, and Positioning
  8. Importing, Exporting, and Sourcing
  9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
  10. Brand and Product Decisions in Global Marketing
  11. Pricing Decisions
  12. Global Marketing Channels and Physical Distribution
  13. Global Marketing Communications Decisions I: Advertising and Public Relations
  14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
  15. Global Marketing and the Digital Revolution
  16. Strategic Elements of Competitive Advantage
  17. Leadership, Organization, and Corporate Social Responsibility

17 test banks for all 17 chapters of the Global Marketing Book.

Instant download after payment.

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