Sale!

Test Bank for Marketing Research 5th Edition

$22.00

Test Bank for Marketing Research 5th Edition by Steve D`Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin, William Zikmund

This Test Bank for Marketing Research 5th Edition by Steve D`Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin, William Zikmund contains test banks for all chapters of the book.

Instant download after payment.

Description

Test Bank for Marketing Research 5th Edition by Steve D`Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin, William Zikmund

This Test Bank for Marketing Research 5th Edition by Steve D`Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin, William Zikmund contains tests for all chapters of the book. Test Bank for Marketing Research 5th Edition by Steve D`Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin, William Zikmund will help you to conduct brilliant assessment of your student, and moreover, you will save your time during checking process because all answers are included.

This test bank pack contains test banks for the following chapters of the Marketing Research 5th Edition by Steve D`Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin, William Zikmund:

  1. The role of marketing research and the research process
    2. Problem definition and the research process
    3. Qualitative research
    4. Secondary research and big data
    5. Survey research
    6. Observation
    7. Experimental research and test marketing
    8. Measurement
    9. Questionnaire design
    10. Sampling: sample design and sample size
    11. Data preparation
    12. Univariate statistical analysis: a recap of inferential statistics
    13. Bivariate statistical analysis: tests of differences
    14. Bivariate statistical analysis: tests of association
    15. Multivariate statistical analysis
    16. Communicating research results: research report, oral presentation and research follow-up

This Test Bank for Marketing Research 5th Edition by Steve D`Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin, William Zikmund contains test banks for all chapters of the book.

Instant download after payment.

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

You may also like…